From Data Provider to Experience Enabler: Sportradar's Evolution
Sportradar has evolved far beyond being just a data provider, they've become a full-stack experience enabler spanning streaming, betting engagement, and sports analytics. Patrick Mostboeck, SVP of Fan Engagement, takes us inside how the company prioritises innovation across soccer, tennis, basketball, and US sports markets. We explore how COVID forced the industry to rethink everything with a fresh mind, why cultural differences between European and Asian markets demand different engagement strategies, and how Sportradar's graduate program revealed that some Gen Z hires don't even watch live…
The skinny
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