Boston Red Sox CMO Adam Grossman on the Broadening and "Bespoke-ing" of the Baseball Fan Experience
Today on the Future of Fandom, we step into the batters box with the Boston Red Sox and their Chief Marketing Officer, Adam Grossman. Adam explains how a broadening of content and advertising since has brought a more bespoke approach to the way in which fans both new and long-standing interact with their favorite franchise.
Adam Grossman on LinkedIn: https://www.linkedin.com/in/grossmanadam/
Here's your hub for everything Sox: https://www.mlb.com/redsox
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