ITV's Head of Generative AI: Why the Best Ideas Come From Bench Conversations, Not Board Meetings
Broadcast content is about to stop being something you just watch, and this ITV exec built the team proving it.
Every broadcaster is racing to add generative AI without a playbook, and most leaders still can't answer a simple question: where does it actually move the needle for fans, not just for efficiency?
Paul Kerrison is Head of Generative AI Innovation at ITV, where he built Europe's first GenAI-produced TV advert and grew the Creative AI Network into a 3,000-strong community of UK content creators. He started experimenting with generative AI from his own laptop before the role existed…
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