Ladder VP of Marketing Olivia Borsje on Ensuring Your Customers Are Set for Life
Today on The Future of Fandom, get a life, or at least some insurance for it. On this episode we learn about some terms of digital engagement as a startup with Ladder and their VP of marketing, Olivia Borsje.
Ladder lets you get a life insurance policy in as little as five minutes, which is obviously a great pull, but it got me thinking. If you can get your customer to make a lifelong decision in such little time, how do you build community from minute six onwards?
Olivia does a great job explaining that, as well as, how to set yourself apart as a startup via a little shock value, and all…
The skinny
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