From Wimbledon to Wembley: Alexandra Willis on Rewriting the FA's Digital Playbook
The Football Association wrote the laws of the modern game.
It has governed English football for 160 years. And until this year, it had never had a Chief Digital Officer.
Alexandra Willis is the person who has taken on that role - and we joined her at Wembley Stadium, with the World Cup imminent and one of the most ambitious digital briefs in sport sitting in front of her. That brief spans the England men's and women's national teams, the FA Cup, grassroots football, and Wembley itself as a year-round venue.
This conversation covers what to consider when building a digital strategy for an…
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