The Club That's Building Football's AI Blueprint - and It's Not in the Premier League
Most football clubs are talking about AI. Almost none of them are doing it properly. Stuart Fenton is the first-ever Head of AI at a professional English football club - and he's building something at Reading FC that the rest of the sport hasn't caught up with yet.
This isn't a conversation about hype. It's about what an AI strategy actually looks like inside a football club - the data foundations, the cultural resistance, the fan experience vision, and why a League One side is leading where Premier League clubs haven't yet been willing to go.
Stuart's philosophy is simple: AI should be…
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