Reach Matters: Brian Lawlor on Rebuilding Local Fandom and the Rise of Women’s Sports
Sports fandom doesn’t grow behind paywalls.
In this episode of Future of Fandom, we’re joined by Brian Lawlor, President of Scripps Sports, to unpack how mass distribution is reshaping local sports, why over-the-air reach still matters, and what the explosive growth of women’s sports tells us about the future of media.
Brian shares how Scripps is helping teams reconnect with fans after regional sports network disruption, why combining broadcast and streaming beats choosing between them, and how visibility directly fuels ticket sales, merchandise, and youth participation.
We also dive into the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.