Beyond the Like Button: Meta's Rob Pilgrim on the Next Era of Fan Engagement
In this special episode, recorded at Meta's London office, LiveLike founder and CEO Miheer Walavalkar sits down with Rob Pilgrim, Head of Sports Partnerships for EMEA at Meta, to explore how the world's largest social media company is helping sports organisations move fans from passive consumption to active, meaningful engagement. From the evolving role of Instagram, Facebook, WhatsApp and Threads in a sports context, to the frontier potential of Meta's Ray-Ban smart glasses, Rob shares candid insights on what it really takes to build lasting fan loyalty in 2026 and beyond. Whether you're a…
The skinny
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