Fan Engagement Beyond Borders: Why Demographics Are the Wrong Starting Point
Most media companies are still building for an audience that no longer exists. Demographic boxes - Hispanic or American, soccer or football, Spanish or English - were built for a world where culture moved slowly. The fans those boxes were meant to describe left them behind years ago.
Olek Loewenstein, Global President of Sports at TelevisaUnivision, has spent his career serving audiences that live between worlds. His read on global fandom isn't theoretical - it's operational. And his argument cuts through a lot of the noise around global expansion: distribution creates reach, but reach is not…
The skinny
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