Unified, Not Bolted Together: The Real Fan Infrastructure Playbook
Within five years, sports teams will take full control of their content and become the main place fans go to watch, play and buy. The organizations wiring their tech together now will be hard to catch.
Your streaming platform, loyalty program and in-venue app each hold a slice of the fan. None of them share data, and half were chosen because a sponsor paid for the slot.
Kyle Eichman spent over a decade with the Sacramento Kings, leading fan-facing technology for Golden 1 Center, one of the first US arenas built as a full entertainment district. He is now Director of Sports Management…
The skinny
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