How to Build a Sports League, a Brand and a Fan Base All at Once
Most women's sports leagues copy the men's playbook. The Netball Super League is writing its own, and it's working.
What happens when you have 3 million people playing a sport, but almost none of them are paying fans? How do you convert participation into fandom when your audience has never been taught to be sports fans in the first place?
Claire Nelson is the first-ever Managing Director of the Netball Super League. She's spent nearly two decades building commercial cases for women's sport, from rebranding Netball Scotland to filling the O2 Arena with 10,000 fans for a grand final on Sky…
The skinny
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