How College Sports Programs Turn Casual Fans Into Daily App Users
Get an 18-year-old to download a pro sports app, and you've got a fight on your hands. Get them to download their college's app freshman year, and you might have a fan for life.
College athletics touches more fans and student athletes than almost any other corner of sport, yet most programs are still figuring out how to turn casual attendance into daily digital habits. NIL, realignment, and streaming are colliding at once, and digital fandom strategy hasn't caught up.
George Scott is President of SIDEARM Sports, the digital platform behind websites, apps, and fan experiences for more than…
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