How NASCAR is Winning Over the Next Generation of Fans - Media Rights, Original Content & What's Next
NASCAR is rewriting the playbook on how a legacy sport stays relevant in a fragmented media landscape.
Struggling to balance a loyal core fan base with the need to attract younger, digitally native audiences? Wondering how to future-proof your media strategy when consumption habits shift faster than your rights cycle?
Brian Herbst is EVP and Chief Media & Revenue Officer at NASCAR, where he oversees the sport's billion-dollar-plus media rights business, a $60 million in-house production facility, and distribution across 185 countries. He's been with the organisation for 21 years, rising from…
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