Mastering fan engagement with Stefanie Rapp
In this episode of The Future of Fandom, Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic fan engagement with monetisation. From Bleacher Report to Roland Garros, Stefanie shares how digital transformation, interactive experiences, and community-first thinking are reshaping sports media and fandom.
What You'll Learn in This Episode
>> How TNT Sports integrates monetisation with authentic fan engagement across platforms.
>> Why understanding cultural relevance is key to building loyal fan communities.
>> The importance of…
The skinny
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