PointsBet SVP Content Liam Roecklein on How to Improve Your Odds of Winning Fans on Social
Today on The Future of Fandom, we get to read a few pages from a sportsbook via a content juggernaut. On this episode we look at PointsBet and the way it innovates within revenue-driven content to grow a responsible diehard following. Joining us on the show will be their Senior Vice President of Content, Liam Roecklein.
This isn’t Liam’s first rodeo when it comes to shaking up an industry via content approach. He was previously the first content hire at Cheddar, and saw the brand through its ascent to the pinnacle of financial media. Now, he’s turned his sights to sports gambling as the next…
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