Shows / Revenue Rewired
Revenue Rewired
Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune…
Episodes
- Revenue Rewired
Ep 53: Strategy Without Execution Is Just Expensive Advice
Strategy without execution isn't a plan. It's an expensive document no one can act on. In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard…
- Revenue Rewired
AI Ep 43: The Most Expensive AI Mistake No One Notices
The most expensive AI mistake isn't bad output. It's quiet dependency. In this episode of Two-Minute AI Tips, Sarah explains how AI is quietly replacing the…
- Revenue Rewired
Ep 52: ABM Is Not a Strategy. It Is a Fight. w/ Guest Jessica Fewless
You have been doing account-based marketing for years. You might not have been doing ABM at all. In this episode of Revenue Rewired, Sarah Shepard sits down…
- Revenue Rewired
AI Ep 42: Why Smart Teams Get Less Value From AI
The teams getting the most from AI aren't the smartest ones in the room. In this episode of Two-Minute AI Tips, Sarah breaks down why high-performing teams…
- Revenue Rewired
Ep 51: Why Your Search Traffic Tanked and Why It's Not Your Marketing Team's Fault
Your search traffic is down. Before you blame your marketing team, you need to hear this. In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard…
- Revenue Rewired
AI Ep 41: The Silent Risk of Over-Prompting
More detail in your prompt doesn't always mean better output. In this episode of Two-Minute AI Tips, Sarah explains why over-prompting kills creativity and how…
- Revenue Rewired
Ep 50: The ROI Question That Ruins Every Marketing Budget w/ Guest Matt Timlin
You asked marketing to prove the campaign is working. They pulled the data. And now you're less sure than you were before. In this episode of Revenue Rewired…
- Revenue Rewired
AI Ep 40: The Future of Meetings Is AI-Mediated
AI is already on your calendar. It’s sitting in your meetings, taking notes, summarizing conversations, and tracking action items. On the surface, that sounds…
- Revenue Rewired
Ep 49: Why More Leads Quietly Make Your Revenue System Worse
You hit your lead goal. Your dashboard looks great. So why is leadership still frustrated? In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard…
- Revenue Rewired
AI Ep 39: Beware the Hallucination Cascade
There’s a quiet risk I see with teams that overtrust AI: hallucination cascades. One model invents a detail. Another tool builds on it. A third turns it into…
- Revenue Rewired
Ep 48: The Customer Gold Your Marketing Team Isn’t Getting
Your sales team is sitting on a goldmine of customer insights. And your marketing team will probably never see any of it. In this episode of Revenue Rewired…
- Revenue Rewired
AI Ep 38: AI Can’t Handle the Politics
AI is excellent at processing content. It’s far less capable of processing conflict. I was working with a team reviewing customer feedback using AI. The model…
- Revenue Rewired
Ep 47: Customer Friction: The Straw That Broke the Customer's Back in B2B Marketing
Think customer loyalty comes from going above and beyond? The research says otherwise. In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard…
- Revenue Rewired
AI Ep 37: AI Always Reaches for the Low-Hanging Fruit
Let’s name a blind spot most people miss: AI doesn’t reach for brilliance. It reaches for what’s most common. Language models don’t start with the breakthrough…
- Revenue Rewired
Ep 46: The AI Marketing Stack: What's Actually Working for B2B in 2026
Everyone says they're using AI. Very few can point to what it's actually done for pipeline. In this episode of Revenue Rewired, Jay Feitlinger and Sarah…
- Revenue Rewired
AI Ep 36: The Future of Meetings Is AI-Mediated
AI is already sitting in your meetings. It’s taking notes. Summarizing conversations. Sending follow ups. On paper, that sounds like a win. In reality…
- Revenue Rewired
Ep 45: Why Raising Revenue Targets May Cost You More Than You Think
Raising revenue targets sounds like progress. Until deals slow down, morale drops, and your strongest people quietly start disengaging. In this episode of…
- Revenue Rewired
AI Ep 35: When AI Becomes Office Politics
In some organizations, the person using AI most often suddenly looks like the smartest person in the room. Their emails are crisp. Their decks are clean. Their…
- Revenue Rewired
Ep 44: The Difference Between Tactic Failure and Execution Problem
You’ve hit the wall before. The campaign isn’t working. The leads feel off. The data says one thing, your gut says another, and everyone’s telling you to try…
- Revenue Rewired
AI Ep 34: Simulate Someone Smarter Than You
If you want better strategic input from AI, don’t ask it what you should do. Ask it what someone smarter, tougher, or more skeptical than you would do. We use…
- Revenue Rewired
Ep 43: What Over-Servicing Really Means
You’ve heard the term over-servicing before. It usually sounds like a client problem. Or an agency problem. Or something no one wants to name out loud. In this…
- Revenue Rewired
AI Ep 33: Stop Prompting. Start Programming.
If you’re still prompting AI with, “Write this in my tone of voice,” you’re already behind. There’s a hard ceiling on clever prompting. You can tweak words all…
- Revenue Rewired
Ep 42: Why Your Hot Leads Aren't Converting
You finally scheduled the demo. The prospect said they're interested. And then... nothing. No follow up. No response to your questions. Just silence while your…
- Revenue Rewired
AI Ep 32: The Myth of the All-Knowing Model
Let’s reset the narrative for a second. Large language models don’t actually know things. They aren’t pulling from a live database. They don’t check facts in…
- Revenue Rewired
AI Ep 31: Make AI Think Like Your Enemy
Use AI not just to align with your thinking, but to challenge it. Prompting AI to write from a critical perspective, like a competitor or a tough stakeholder…
- Revenue Rewired
AI Ep 30: Make AI Think Like Your Client
What if you could preview how your client will respond before you hit send? In this episode of Two-Minute AI Tips, Sarah shares how to structure AI to simulate…
- Revenue Rewired
Ep 41: How to Ruin Your Website Investment
You’ve seen companies pour six figures into a website… only to let it decay the second it launches. You’ve watched teams treat a major brand asset like a “set…
- Revenue Rewired
AI Ep 29: AI Can’t See the Org Chart
Ever get great output from AI, only to realize it won’t fly with your team? In this episode of Two-Minute AI Tips, Sarah unpacks why AI misses internal nuance…
- Revenue Rewired
Ep 40: Where Does Marketing Stop and Sales Start
You’ve seen sales and marketing clash. You’ve lived the messy handoffs. And you’ve probably wondered who should actually own what inside your revenue engine…
- Revenue Rewired
AI Ep 28: Are You Addicted to AI?
Not all overuse looks like overuse. In this episode of Two-Minute AI Tips, Sarah calls out the quiet addiction leaders are developing to AI, and how to tell…
- Revenue Rewired
Ep 39: The Most Misunderstood Budget Item in the Entire Agency Model
Ever looked at an agency proposal and thought, “Why am I paying for account management?” Account management shows up on nearly every agency proposal, but most…
- Revenue Rewired
AI Ep 27: AI Can’t Hold the Thread
ChatGPT forgetting what you said five prompts ago? In this episode of Two-Minute AI Tips, Sarah breaks down why AI struggles with long conversations, and what…
- Revenue Rewired
AI Ep 26: An AI Agent Isn’t a Chatbot
Not sure what makes an AI “agent” different from a chatbot? You’re not alone. In this episode of Two-Minute AI Tips, Sarah explains what separates talk from…
- Revenue Rewired
Ep 38: Why Are Businesses So Obsessed With Reddit
You want your message to stand out. Your audience just wants quiet. And somewhere in between, your buyers stopped listening. In this episode, Jay and Sarah…
- Revenue Rewired
AI Ep 25: Why AI Can’t Play Chess
Ever wonder why ChatGPT, Perplexity or Claude fall apart playing chess? In this episode of Two-Minute AI Tips, Sarah shares what happened when she relied on…
- Revenue Rewired
Ep 37: The Death of Gut Instinct (and Why You Need to Save It)
We’ve been thinking a lot about how leadership has changed. We’re faster. Smarter. More data-driven than ever. And somehow, we’ve forgotten how to trust…
- Revenue Rewired
AI Ep 24: The Strongest AI Output Isn’t Written. It’s Chosen.
Stop waiting for the perfect output. In this episode of Two-Minute AI Tips, Sarah explains why power users don’t rely on one response, they curate, compare…
- Revenue Rewired
Ep 36: Test It or Lose It: Why Companies That Don’t Experiment Fall Behind
Your roadmap is opinionated. Your pipeline is impatient. Your competitors are running experiments tonight. In this episode, Sarah and Jay explain why…
- Revenue Rewired
AI Ep 23: AI Can’t Learn If You Keep Rewriting Its Work
AI isn’t getting better, because you’re not teaching it. In this episode of Two-Minute AI Tips, Sarah explains why silently fixing AI output stalls progress…
- Revenue Rewired
Ep 35: Why Strategy Feels Slow
You wanted results yesterday. Your boss wants more leads tomorrow. But your agency? They're asking you to slow down. In this episode, Jay and Sarah unpack why…
- Revenue Rewired
AI Ep 22: Data Is the Moat. AI Is the Drawbridge.
Everyone’s talking about prompts. But the real power move? Structuring the data no one else has. In this episode of Two-Minute AI Tips, Sarah breaks down the…
- Revenue Rewired
Ep 34: This One Thing Accelerates Biz Dev
You’ve got a curious prospect. They like your work. They’re vibing with your team. But when you ask what they’re trying to achieve... crickets. In this…
- Revenue Rewired
AI Ep. 21: How to Tell When People Use AI
AI writing is getting smoother, but not smarter. In this episode of Two-Minute AI Tips, Sarah breaks down the subtle clues that reveal when something was…
- Revenue Rewired
Ep 33: What HubSpot Got Right About Sales (That Most Service Teams Miss)
Everyone wants faster sales cycles. But what if that’s not the smartest move? In this episode, Sarah and Jay challenge the assumption that a shorter sales…
- Revenue Rewired
AI Ep 20: How to Measure True AI ROI
What if the best return from AI isn’t speed or cost savings, but confidence? In this episode of Two-Minute AI Tips, Sarah breaks down why internal trust and…
- Revenue Rewired
Ep 32: Revenue Rewired - The Book!
“You don’t scale broken systems. You just scale the chaos.” For 15 years, we’ve worked with CEOs and CROs who thought more leads, bigger budgets, and extra…
- Revenue Rewired
AI Ep 19: AI Doesn’t Automate Trust
Can AI write the email? Sure. But should it? In this episode of Two-Minute AI Tips, Sarah explains why automating your communication is not the same as earning…
- Revenue Rewired
AI Ep 18: AI Fluency Will Become a Leadership Prerequisite
AI isn’t optional anymore, and neither is understanding how it works. In this episode of Two-Minute AI Tips, Sarah explains why AI fluency is quickly becoming…
- Revenue Rewired
Ep 31: The Bottleneck No One Wants to Confront: The Owner
Your team is capable. The strategy makes sense. But progress keeps stalling. Why? Because the bottleneck isn’t the system. It’s the person who built it. In…
- Revenue Rewired
AI Ep 17: Why AI Isn’t Cutting Costs
Think AI will slash your budgets? Think again. In this episode of Two-Minute AI Tips, Sarah breaks down the myth that AI reduces costs, and reveals what it’s…
- Revenue Rewired
AI Ep 16: Read These Two AI Books Today
AI isn’t just a tech issue, it’s a leadership one. In this episode of Two-Minute AI Tips, Sarah shares two must-read books (The AI-Driven Leader and Digital…
- Revenue Rewired
Ep 30: You’re Being Catfished by Your Forecast
Your CRM says you have $2M in pipeline. Your bank account says otherwise. Most revenue leaders trust their CRM to make critical business decisions, hiring…
- Revenue Rewired
AI Ep 15: AI Is Eating Our Profit
Training on AI feels like it’s draining your time and money? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks the hidden cost of AI…
- Revenue Rewired
AI Ep 14: The Anatomy of a Perfect AI Prompt
Ever feel like AI just “isn’t getting it”? It’s probably your prompt. In this episode of Two-Minute AI Tips, Sarah walks through exactly how to structure…
- Revenue Rewired
Ep 29: Cold Email Isn't Dead, You're Just Impatient
Your sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the vine. What if…
- Revenue Rewired
AI Ep 13: AI Isn’t a Skill—Using It Is
AI won’t solve your clarity problem. In this episode of Two-Minute AI Tips, Sarah breaks down the real skill behind successful AI use: structure, direction…
- Revenue Rewired
AI Ep 12: Common Sense and AI
What happens when your team starts feeding sensitive data into AI models without a second thought? In this episode of Two-Minute AI Tips, Sarah calls out the…
- Revenue Rewired
Ep 28: This Hiring Mistake Costs $250K (Most CEOs Make It) (with Cailean Bailey)
If you’re hiring fast but losing steam, and revenue, this episode is for you. Sarah sits down with Cailean Bailey to unpack why most revenue teams aren’t…
- Revenue Rewired
AI Ep 11: AI Won’t Personalize Until You Get Serious About Data
Everyone wants AI to deliver personalized customer experiences. But personalization doesn’t start with AI, it starts with data. In this episode of Two-Minute…
- Revenue Rewired
AI Ep 10: Custom GPT Demystified
Think building a custom GPT is overkill? Think again. In this episode of Two-Minute AI Tips, Sarah shares three ways her team uses custom GPTs to simplify…