Ep 40: Where Does Marketing Stop and Sales Start
You’ve seen sales and marketing clash. You’ve lived the messy handoffs. And you’ve probably wondered who should actually own what inside your revenue engine.
In this episode, Sarah and Jay unpack the real friction point between marketing and sales, where one ends, the other begins, and why the line between them is a lot gooier than anyone wants to admit. From cold email debates to personalization rabbit holes to the “who writes what” showdown that sparked this episode, they pull apart the blurry middle where most companies lose speed, clarity, and opportunities.
In this episode, you’ll learn…
The skinny
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