Shows / Revenue Rewired
Revenue Rewired
Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune…
Episodes
- Revenue Rewired
Ep 82: Strategic Partner or Task Shop? What Clients Should Know Before Hiring an Agency
Sixteen years into running StringCan Interactive, Jay Feitlinger and Sarah Shepard get candid about why so many agency-client relationships fall apart and how…
- Revenue Rewired
AI Ep 74: The Content Test You Should Run Before Anything Goes Live
The people reviewing your content already believe in it. Your audience doesn't. In this episode of Two-Minute AI Tips, Sarah shares the pre-publish audit she…
- Revenue Rewired
Ep 81: Before, During and After Turning Trade Show Traffic Into Real Revenue
You paid for the booth, the flights, and the hotel, so why does the trade show still feel like a write-off? Jay Feitlinger just got back from supporting a…
- Revenue Rewired
AI Ep 73: How AI Is Changing Who Gets Credit on Your Team
AI-assisted work is getting harder to distinguish from original thinking, and that's creating a real problem inside teams. In this episode of Two-Minute AI…
- Revenue Rewired
Ep 80: Finding Hidden Revenue in Your Closed Lost Pipeline
What if your next big win is already sitting in your CRM? In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard dig into closed lost, the…
- Revenue Rewired
AI Ep 72: The Dangerous Gap Between What AI Promises and What Your Team Delivers
A sharp AI-assisted proposal won the deal. Then the delivery team opened it. In this episode of Two-Minute AI Tips, Sarah talks through what happens when the…
- Revenue Rewired
Ep 79: Feelings vs Features and the Sales Experience That Wins or Loses the Deal
Picture a buyer comparing two software platforms, and the one with the stronger features loses because the sales experience felt slow and inconsistent. Jay…
- Revenue Rewired
AI Ep 71: Why Your AI Pilot Worked and Still Failed to Scale
Your AI pilot worked perfectly. So why did it fall apart the moment you tried to scale it? In this episode of Two-Minute AI Tips, Sarah explains the hidden…
- Revenue Rewired
Ep 78: Will AI Replace the Dashboard and Web Development Jon Coss of Wawai Weighs In
What happens when a web agency stops fearing AI and starts building with it? Sarah Shepard talks with Jon Coss, founder of Wawai Partners, who runs a US web…
- Revenue Rewired
AI Ep 70: The AI Feedback Loop You're Running in Reverse
A lot of leaders use AI to justify decisions they've already made. In this episode of Two-Minute AI Tips, Sarah explains why that loop runs backward, and what…
- Revenue Rewired
AI Ep 69: The Vendor Promised AI. What You Got Was a Feature.
Not every tool with AI in the name has AI doing the actual work. In this episode of Two-Minute AI Tips, Sarah shares the three questions to ask any vendor…
- Revenue Rewired
Ep 77: Is Your Lead Scoring System Sabotaging Good Deals?
Jay Feitlinger and Sarah Shepard take on a tool that nearly every b2b marketing strategy leans on and ask whether it's built to help or to hurt. Lead scoring…
- Revenue Rewired
AI Ep 68: Your AI Output Is Only as Current as Your Last Update
AI sounds current even when it isn't. In this episode of Two-Minute AI Tips, Sarah breaks down how knowledge cutoffs can corrupt market research and…
- Revenue Rewired
Ep 76: The Pricing Transparency Debate Every B2B Leader Eventually Has
Jay Feitlinger and Sarah Shepard sit down for one of their longest-running arguments: should your pricing live on your website? Jay walks through the two fears…
- Revenue Rewired
AI Ep 67: Why Your Best Prompt Isn't a Prompt at All
The best prompt isn't a prompt. In this episode of Two-Minute AI Tips, Sarah breaks down why a context document beats any single prompt, and how building one…
- Revenue Rewired
AI Ep 66: The AI Conversation Your Leadership Team Hasn't Had Yet
Your leadership team has talked about AI. Have they asked the question that actually matters? In this episode of Two-Minute AI Tips, Sarah names the strategic…
- Revenue Rewired
Ep 75: The Real Cost of Ignoring Time Tracking in Your Revenue Team
Revenue doesn't always break in obvious places. Sometimes it leaks 15 minutes at a time, hidden inside a calendar nobody's tracking. In this episode, Sarah…
- Revenue Rewired
AI Ep 65: When AI Makes Your Team Look Busy But Not Productive
More AI output doesn't mean more business progress. In this episode of Two-Minute AI Tips, Sarah explains why AI-heavy teams often end up busier than before…
- Revenue Rewired
Ep 74: Visibility No Longer Equals Influence: What Marketers Get Wrong About Engagement
Jay Feitlinger and Sarah Shepard open with a split screen a lot of B2B teams will recognize. The LinkedIn numbers looked flat. Twenty-four hours later, the…
- Revenue Rewired
AI Ep 64: The Prompt You Need Before Any Client Conversation
What if you knew the pushback before the client gave it? In this episode of Two-Minute AI Tips, Sarah shares the ten-minute AI prep routine she runs before…
- Revenue Rewired
Ep 73: The Real Cost of Hiring Marketing or Sales First (and Why It's Rarely Either)
Should sales and marketing live under one leader, or stay separate? Jay Feitlinger and Sarah Shepard dig into one of the toughest calls a growing company…
- Revenue Rewired
AI Ep 63: Stop Prompting AI. Start Writing Loops.
Most people are still prompting AI one ask at a time. The leaders pulling ahead have moved on. In this episode of Two-Minute AI Tips, Sarah breaks down what it…
- Revenue Rewired
Ep 72: Why "I Think This Was Written by AI" Is the New Sales Objection
AI made everyone a skeptic. Buyers now question every ad, every email, and every claim before they even pick up the phone. Jay Feitlinger and Sarah Shepard get…
- Revenue Rewired
AI Ep 62: Eight Experts and Zero Interest in Sparing Our Feelings
Most quarterly planning meetings have a problem nobody names out loud. Everyone's too invested in the relationships to say the hard thing. In this episode of…
- Revenue Rewired
Ep 71: How Much Should You Give Away Before the Contract Is Signed
Jay and Sarah get into the disagreement that comes up most in their business: how much time and effort is too much during biz dev. Jay leans into exceeding…
- Revenue Rewired
AI Ep 61: The AI Skill Gap Nobody Is Talking About in Performance Reviews
Performance reviews are still measuring the wrong things when it comes to AI. In this episode of Two-Minute AI Tips, Sarah explains the difference between…
- Revenue Rewired
Ep 70: Fixing Paid Media Attribution and Finding Real Revenue with Ryan Wheelock
A clean dashboard can still hide a broken revenue story. In this episode, Sarah Shepard sits down with StringCan's Director of Service Operations, Ryan…
- Revenue Rewired
AI Ep 60: The One AI Habit That Separates Good Teams From Great Ones
The teams winning at AI are not necessarily using better tools. They are sharing what they learn faster. In this episode of Two-Minute AI Tips, Sarah explains…
- Revenue Rewired
Ep 69: The Biggest AI Opportunity You’re Not Using How AI Advisor Councils Are Closing Business Gaps
Jay and Sarah pull back the curtain on how StringCan Interactive actually uses AI, and it isn't the time-saving myth you'd expect. This episode dives into real…
- Revenue Rewired
AI Ep 59: AI Is Not Your Strategist. It’s Your Researcher.
AI can give you something that looks like a strategy. But is it actually one? In this episode of Two-Minute AI Tips, Sarah draws a clear line between what AI…
- Revenue Rewired
Ep 68: Agencies, AI, and Trust: What 1,000 Buyers Actually Said with Guest Susan Baier
Sarah sits down with Susan Baier, founder and CEO of Audience Audit, to unpack attitudinal segmentation, a research method that groups buyers by their beliefs…
- Revenue Rewired
AI Ep 58: The Fastest Way to Lose Your Brand Voice With AI
AI-generated content can be clean, fast, and completely forgettable. In this episode of Two-Minute AI Tips, Sarah explains how brand voice erodes gradually…
- Revenue Rewired
Ep 67: Build an AI Advisor Council to Kill Your Blind Spots for Good
Jay and Sarah open up about an experiment reshaping how StringCan runs quarterly planning. After losing their longtime facilitator, Sarah built an AI advisory…
- Revenue Rewired
AI Ep 57: What Happens When AI Evaluates Your Pitch
Your prospect might be using AI to evaluate your proposal before a human even reads it. In this episode of Two-Minute AI Tips, Sarah shares what she learned…
- Revenue Rewired
Ep 66: You're Spending to Replace Customers You Could Have Kept (w/ Lukas Alexander)
Every dollar spent winning a new customer is a dollar you didn't need to spend if you'd kept the last one. In this episode, Sarah Shepard sits down with Lukas…
- Revenue Rewired
AI Ep 56: Stop Asking AI to Be Creative. Start Asking It to Be Useful.
Asking AI to "be creative" is one of the most overused and least effective AI prompts in business. In this episode of Two-Minute AI Tips, Sarah explains the…
- Revenue Rewired
Ep 65: Can You Really Game the LinkedIn Algorithm? The Truth Behind Vanity Metrics and Real Engagement
Jay and Sarah pull back the curtain on one of marketing's biggest debates: can you actually game the system? They dig into how algorithms learn from behavior…
- Revenue Rewired
AI Ep 55: The Prompt That Will Change How You Hire
What if your job description is quietly repelling the best candidates before they ever apply? In this episode of Two-Minute AI Tips, Sarah shares the two AI…
- Revenue Rewired
Ep 64: The Last 90 Days: Why Looking Back Is Your Biggest Growth Strategy
Everyone's laser-focused on what's coming in the next 90 days, but Jay and Sarah are making a case for something most business owners skip entirely: a real…
- Revenue Rewired
AI Ep 54: Why Your AI Rollout Needs a Villain
Stop trying to convert your AI skeptics. Start listening to them. In this episode of Two-Minute AI Tips, Sarah explains why the loudest voice of resistance in…
- Revenue Rewired
Ep 63: Don't Overlook the Basics: The ICP Fundamentals That Are Quietly Costing You Revenue
You don't need a database of 300,000 contacts to land your next client. In this episode, Jay and Sarah break down why going back to the basics of your Ideal…
- Revenue Rewired
AI Ep 53: The Meeting AI Will Never Be Able to Replace
AI can optimize a lot of your communication. But there are moments it should never touch. In this episode of Two-Minute AI Tips, Sarah makes the case for…
- Revenue Rewired
Ep 62: Why Your Content Feels Like a Broken Record (And Why That's Actually Working For You)
If your pipeline runs hot one quarter and quiet the next, your content calendar is likely part of the reason. Jay Feitlinger and Sarah Shepard dig into why…
- Revenue Rewired
AI Ep 52: Your AI Is Only as Strategic as Your Last Bad Decision
What if the biggest threat to your AI output is not a bad prompt, but a bad assumption you forgot to update? In this episode of Two-Minute AI Tips, Sarah…
- Revenue Rewired
Ep 61: Why Good Data Feels Bad at First
Most $10M–$50M B2B companies aren't working from bad data. They're working from data they've never properly questioned. When StringCan onboards a new client…
- Revenue Rewired
AI Ep 51: AI Broke Your Ability to Spot Talent
When everyone's output looks the same, how do you know who's actually doing the thinking? AI has broken the signals leaders used to spot top performers. Clear…
- Revenue Rewired
Ep 60: Referrals Don't Scale: What B2B Leaders Need to Build Instead
Referrals feel good. They validate your work, signal trust, and keep the pipeline warm. But if referrals are your growth strategy, you're building on a…
- Revenue Rewired
AI Ep 50: Nobody's Editing AI Anymore
AI gives you a draft. Editing is how you find out if it's any good. In this episode of Two-Minute AI Tips, Sarah calls out the habit that's quietly lowering…
- Revenue Rewired
Ep 59: Why Your Spreadsheet Is the Most Expensive Tool in Your Tech Stack
You’re probably paying for a dozen software tools, but the most expensive one might be the spreadsheet everyone keeps going back to. In this episode, Jay…
- Revenue Rewired
AI Ep 49: Stop Being Monogamous With Your AI Tools
Committing to one AI tool is costing you. In this episode of Two-Minute AI Tips, Sarah breaks down how StringCan uses different AI tools for different jobs and…
- Revenue Rewired
Ep 58: Why Playing Hardball With Your Sales Team Is the Smartest Marketing Move You're Not Making
If you think marketing's job ends when a lead gets handed off to sales, this episode will flip that assumption on its head. Jay Feitlinger and Sarah Shepard…
- Revenue Rewired
AI Ep 48: How Socratic Prompting Makes AI Actually Useful
Most people use AI to get answers. The smartest teams use it to challenge their assumptions. In this episode of Two-Minute AI Tips, Sarah shares how one…
- Revenue Rewired
Ep 57: The Real Reason AI Isn't Clicking for You, And the Easy Fix
You've sat through the webinars. You've read the threads. You're still not sure AI is actually working for you. That's not a knowledge problem. It's a starting…
- Revenue Rewired
AI Ep 47: AI Sounds Confident Even When It's Wrong
AI never hesitates. That's exactly what makes it dangerous. In this episode of Two-Minute AI Tips, Sarah breaks down why confident output isn't the same as…
- Revenue Rewired
Ep 56: The One Thing Your Team Knows About You That No One's Saying Out Loud
Honest feedback doesn't fail because people don't have it. It fails because leaders haven't made it safe enough to give. Jay Feitlinger and Sarah Shepard pull…
- Revenue Rewired
AI Ep 46: The Problem With Letting Everyone "Play" With AI
Unstructured AI experimentation sounds exciting until nobody trusts the output anymore. In this episode of Two-Minute AI Tips, Sarah explains why guardrails…
- Revenue Rewired
Ep 55: Are You an AI Driver or Just a Passenger Princess?
Most business leaders think they are using AI. They aren't. They're passengers. In this episode, Jay and Sarah break down the growing divide between AI drivers…
- Revenue Rewired
AI Ep 45: The Fastest Way to Kill AI Momentum
Most AI rollouts don't fail because the tool is bad. They fail because teams try to do too much too fast. In this episode of Two-Minute AI Tips, Sarah shares…
- Revenue Rewired
Ep 54: Why Your CRM Is a Swamp And How to Fix It
Most companies assume their CRM problem is a tool problem. It isn't. In this episode, we expose the real culprit: the broken system living inside the tool…
- Revenue Rewired
AI Ep 44: AI Without Context Is Just Autocomplete
AI sounds smart. But without the right context, it's just guessing fast. In this episode of Two-Minute AI Tips, Sarah explains why most teams get generic…