Ep 81: Before, During and After Turning Trade Show Traffic Into Real Revenue
You paid for the booth, the flights, and the hotel, so why does the trade show still feel like a write-off?
Jay Feitlinger just got back from supporting a client at a Las Vegas conference, and he and Sarah Shepard break down what separates an event that builds pipeline from one that drains your budget. They walk through the prep that should start weeks out, why marketing and sales alignment decides your results on the floor, the great swag debate, and the follow-up mistakes that kill hot leads.
If events are part of your b2b marketing strategy, this episode shows you how to protect that…
The skinny
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