Ep 75: The Real Cost of Ignoring Time Tracking in Your Revenue Team
Revenue doesn't always break in obvious places. Sometimes it leaks 15 minutes at a time, hidden inside a calendar nobody's tracking. In this episode, Sarah Shepard breaks down why time tracking matters so much for B2B marketing strategy and revenue operations, even for the founders who'd rather do anything else. She walks through how StringCan built a low-pressure pilot system, why sales pipeline management depends on accurate hour data, and how her team uses ClickUp and Claude to automate the whole process. If you've ever guessed at how your team spends its week, this one's for you.
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