Ep 74: Visibility No Longer Equals Influence: What Marketers Get Wrong About Engagement
Jay Feitlinger and Sarah Shepard open with a split screen a lot of B2B teams will recognize. The LinkedIn numbers looked flat. Twenty-four hours later, the text messages started arriving from people who loved the content. Same week, two completely different stories, and only one of them shows up in a report. This conversation gets into why public engagement dried up, what happens when social media quietly becomes interest media, and how much of your analytics data is already missing before you present it. Jay shares what 30 years of chasing impressions taught him about vanity metrics. Sarah…
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