Ep 73: The Real Cost of Hiring Marketing or Sales First (and Why It's Rarely Either)
Should sales and marketing live under one leader, or stay separate?
Jay Feitlinger and Sarah Shepard dig into one of the toughest calls a growing company makes: which role to hire first, and whether combining both into a single seat ever really works. They walk through the warning signs of an overloaded department, the case for a rev ops hybrid, and why a fractional hire can clear the runway before you make a permanent one.
If you're a founder or leader trying to figure out where your next revenue investment should go, this conversation gives you a real framework instead of a formula.
Key…
The skinny
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