Ep 70: Fixing Paid Media Attribution and Finding Real Revenue with Ryan Wheelock
A clean dashboard can still hide a broken revenue story. In this episode, Sarah Shepard sits down with StringCan's Director of Service Operations, Ryan Wheelock, to break down why clicks and form fills only tell half the story. Ryan walks through real client examples, from a veterinary surgeon to a senior living community, showing how disconnected tech stacks quietly bury the data that matters most for growth. If you've ever wondered why your cost per lead looks fine while your pipeline still feels shaky, this conversation reframes the entire scorecard.
Key Takeaways:
Why a low cost per lead…
The skinny
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