Ep 82: Strategic Partner or Task Shop? What Clients Should Know Before Hiring an Agency
Sixteen years into running StringCan Interactive, Jay Feitlinger and Sarah Shepard get candid about why so many agency-client relationships fall apart and how agencies help cause it. They trace nearly every breakdown back to two culprits: communication and alignment. You’ll hear how a rushed sales handoff sets up failure, why clients quietly expect their agency to read minds, and how a strategic partner can push back without saying no. Jay shares real examples, including a prospect call where he steered a client away from a shiny new launch to fix their CRM first. If you hire agencies or run…
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