Ep 63: Don't Overlook the Basics: The ICP Fundamentals That Are Quietly Costing You Revenue
You don't need a database of 300,000 contacts to land your next client. In this episode, Jay and Sarah break down why going back to the basics of your Ideal Client Profile isn't a step backward; it's the smartest move you can make. Jay shares what happened inside a recent networking meeting when business owners couldn't answer simple questions about who they actually serve, and why that gap is costing them real revenue. From LinkedIn Sales Navigator filters to analytics fundamentals, this conversation will help you stop over-engineering your growth and start building a focused, scalable…
The skinny
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