Ep 58: Why Playing Hardball With Your Sales Team Is the Smartest Marketing Move You're Not Making
If you think marketing's job ends when a lead gets handed off to sales, this episode will flip that assumption on its head. Jay Feitlinger and Sarah Shepard dig into why the smartest B2B marketing strategies are built from the inside of a sales conversation, not from brand guidelines or analytics dashboards alone. From a networking call that sparked a 16-year-old realization, to how AI tools are quietly reshaping the buyer journey, Jay and Sarah get real about what it actually takes to close the gap between sales and marketing. The insight hiding inside your sales team's daily calls might be…
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