Ep 76: The Pricing Transparency Debate Every B2B Leader Eventually Has
Jay Feitlinger and Sarah Shepard sit down for one of their longest-running arguments: should your pricing live on your website? Jay walks through the two fears that keep most founders from publishing a single number, and explains why he sees pricing transparency as a filter that strengthens sales pipeline management rather than a risk. Sarah pushes back from the buyer's seat, sharing how price-sensitive audiences behave differently and why a mismatched website can quietly damage trust. Along the way, they swap real client stories, from small accelerator-stage companies to complex mid-market…
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