Ep 79: Feelings vs Features and the Sales Experience That Wins or Loses the Deal
Picture a buyer comparing two software platforms, and the one with the stronger features loses because the sales experience felt slow and inconsistent.
Jay Feitlinger and Sarah Shepard use a real client situation to explore how feelings and features both shape a purchase, and how a few days of silence can undo great marketing. You'll hear how to treat early friction as a single data point instead of a verdict, why unspoken expectations break trust, and how a quick audit of your touchpoints can reveal revenue leaks. If you lead mid-market sales or own your b2b marketing strategy, this episode…
The skinny
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