Ep 52: ABM Is Not a Strategy. It Is a Fight. w/ Guest Jessica Fewless
You have been doing account-based marketing for years. You might not have been doing ABM at all.
In this episode of Revenue Rewired, Sarah Shepard sits down with Jessica Fewless, co-author of Account-Based Marketing and one of the architects who helped build the ABM category from the ground up, to cut through a decade of confusion about what ABM actually is and why most companies are still getting it wrong. Jessica has trained more than 10,000 marketers on ABM principles, watched hundreds of programs succeed and fail, and has the kind of earned credibility that comes from living inside this…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.