Ep 51: Why Your Search Traffic Tanked and Why It's Not Your Marketing Team's Fault
Your search traffic is down. Before you blame your marketing team, you need to hear this.
In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard break down why organic search performance is dropping across industries and why it has very little to do with your marketing team's execution. From the early days of keyword stuffing and black hat SEO to the rise of zero-click search and AI assistants, Jay and Sarah trace how the rules of search have completely changed underneath companies who were still playing the old game.
They share a real client story from a highly competitive eye…
The skinny
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