
AI Ep 34: Simulate Someone Smarter Than You
If you want better strategic input from AI, don’t ask it what you should do. Ask it what someone smarter, tougher, or more skeptical than you would do.
We use this constantly with our marketing team. Instead of “Write a blog about AI,” we’ll say, “Act like our most skeptical client, what’s your take on this trend?” Or, “You’re our smartest competitor. How would you position this better?”
That shift matters because it forces perspective, not preference. You’re no longer reinforcing your own bias, you’re challenging it.
This works just as well in sales. Have AI roleplay the objection that kills…
The skinny
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