Ep 30: You’re Being Catfished by Your Forecast
Your CRM says you have $2M in pipeline. Your bank account says otherwise.
Most revenue leaders trust their CRM to make critical business decisions, hiring, forecasting, resource allocation. But garbage data creates garbage decisions, and most CRMs are full of garbage.
In this episode, Jay Feitlinger and Sarah Shepard at StringCan Interactive reveal why your CRM is probably lying about your real pipeline health, and how bad data is quietly killing deals before you even know they exist.
In this episode, you’ll learn:
The 3 CRM lies that destroy accurate forecasting (and how to spot them)
Why…
The skinny
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