Ep 36: Test It or Lose It: Why Companies That Don’t Experiment Fall Behind
Your roadmap is opinionated. Your pipeline is impatient. Your competitors are running experiments tonight.
In this episode, Sarah and Jay explain why experimentation is the operating system of modern growth, not a marketing hobby. They deliver a ruthless, revenue-first playbook: how to pick hypotheses that map to pipeline, size tests so results actually mean something, force winners into the business, and use AI to surface ideas and speed analysis without sacrificing rigor.
In this episode, you’ll learn:
How to choose experiments that move revenue (not just clicks)
A tight checklist to size…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.