Ep 33: What HubSpot Got Right About Sales (That Most Service Teams Miss)
Everyone wants faster sales cycles.
But what if that’s not the smartest move?
In this episode, Sarah and Jay challenge the assumption that a shorter sales process is always better. Drawing on their own experience with HubSpot, and their journey refining StringCan’s intake, they explore the value of longer business development cycles that actually build trust, answer real questions, and set the foundation for stronger client partnerships.
If long qualification cycles are critical in SaaS, why are service-based businesses skipping them, and then wondering why retention suffers?
In this episode…
The skinny
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