Ep 48: The Customer Gold Your Marketing Team Isn’t Getting
Your sales team is sitting on a goldmine of customer insights. And your marketing team will probably never see any of it.
In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard tackle the persistent gap between what sales knows and what marketing actually gets to work with. Inspired by a real conversation Sarah had with a sales leader who admitted he writes his own materials because "marketing doesn't get it," they dig into why this keeps happening and what companies can actually do about it.
Jay brings the sales perspective: asking salespeople to fill out forms, attend extra…
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