Ep 50: The ROI Question That Ruins Every Marketing Budget w/ Guest Matt Timlin
You asked marketing to prove the campaign is working. They pulled the data. And now you're less sure than you were before.
In this episode of Revenue Rewired, Sarah Shepard sits down with Matt Timlin, performance marketing strategist at StringCan Interactive, to dig into one of the most frustrating and misunderstood problems in modern marketing: attribution. With more channels, smarter algorithms, and buyers who don't even remember the three cold emails they deleted before finally replying, the idea that you can draw a clean line from ad spend to revenue is mostly a myth. And obsessing over…
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