Ep 49: Why More Leads Quietly Make Your Revenue System Worse
You hit your lead goal. Your dashboard looks great. So why is leadership still frustrated?
In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard challenge the most deeply held belief in B2B marketing: that more leads solve everything. Jay shares a story from 25 years ago when he proudly delivered 8,100 leads in a month, only to get torn apart by a revenue ops leader who pointed out that 60% of them were garbage. That moment changed how he thinks about marketing forever.
From vanity metrics that feel like a drug to the "girl math" of cherry picking numbers that make you feel…
The skinny
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