Shows / Revenue Rewired
Revenue Rewired
Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune…
Episodes
- Revenue Rewired
Ep 27: Your Customer Onboarding is Killing Your Revenue Growth
You spent months closing the deal, then handed them off to "onboarding" and wondered why they churned at renewal. Most companies think onboarding is about…
- Revenue Rewired
AI Ep 9: The AI Intern
Using AI can feel like babysitting a clueless intern, until you realize that’s the point. In this episode of Two-Minute AI Tips, Sarah shares why your…
- Revenue Rewired
AI Ep 8: How to Get Your Team to Actually Use AI, Without Forcing It
How do you get your team to actually use AI tools? You make it fun. In this episode of Two-Minute AI Tips, Sarah shares the simple tactic she used to turn…
- Revenue Rewired
Ep 26: Burned-Out Leaders. Misaligned Teams. Broken Revenue. (with Jane Cebrynski)
When leaders are misaligned internally, their teams misfire externally. In this episode, Sports Life Coach and Chief Wellbeing Officer Jane Cebrynski breaks…
- Revenue Rewired
AI Ep 7: No AI Policy, No Problem? Think Again.
Think your business can get by without an AI policy? Think again. In this episode of Two-Minute AI Tips, Sarah shares why creating a policy isn’t just about…
- Revenue Rewired
AI Ep 6: My Team Refuses to Adopt AI
Still wondering why your team won’t use the AI tools you rolled out? In this episode of Two-Minute AI Tips, Sarah unpacks the real reasons behind low adoption…
- Revenue Rewired
Ep 25: How to Optimize for AI Search Engines
AI is rewriting the rules of SEO. In this episode, Sarah and Jay break down what B2B teams need to know about Answer Engine Optimization and Generative Engine…
- Revenue Rewired
AI Ep 5: AI in My Company, Where Do I Start?
Think you’re not using AI yet? Think again. In this episode of Two-Minute AI Tips, Sarah explains how most businesses are already using AI without realizing…
- Revenue Rewired
AI Ep 4: AI Tools Are Not Created Equal
Frustrated with AI tools that look great but don’t deliver? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks why most AI platforms are…
- Revenue Rewired
Ep 24: How Revenue Happens (with Rob Nicoletti)
Strategy isn’t your problem. Execution is. In this episode, Sarah sits down with Rob Nicoletti, author of How Revenue Happens and founder of HALO, to unpack…
- Revenue Rewired
AI Ep 3: Are You Codependent on AI?
If you can’t make a decision without asking ChatGPT, you might not be leveraging AI, you might be leaning on it. In this episode of Two-Minute AI Tips, Sarah…
- Revenue Rewired
AI Ep. 2: AI Isn’t Another Tool
Still looking for the “best” AI tool? You’re asking the wrong question. In this episode of Two-Minute AI Tips, Sarah explains why AI isn’t just another…
- Revenue Rewired
Ep 23: The 8-Figure Funnel Habit No One Talks About
Most marketing teams don’t have a strategy problem, they have a curiosity problem. In this episode, we unpack why lazy, shallow questions are breaking your…
- Revenue Rewired
AI Ep. 1: When AI Fails, It’s Usually Your Fault
Planning a trip with ChatGPT should’ve been simple, but it wasn’t. In this pilot episode of Two-Minute AI Tips, Sarah shares how a frustrating travel planning…
- Revenue Rewired
Ep 22: Who Owns Revenue? That’s the Problem
If Everyone Owns Revenue, No One Does Sales says it’s their job. Marketing thinks they’re in charge. Ops gets stuck picking up the pieces. This episode…
- Revenue Rewired
Ep 21: Tribal Knowledge Is Killing Your Revenue
What happens when your best rep leaves and takes your revenue with them? If your systems live in someone's head, you don't have a business, you have a…
- Revenue Rewired
Ep 20: The Real Reason Your AI Rollout is Failing
Most companies don’t fail at AI because the tools are bad, they fail because their leadership never built a system that works. In this solo episode, Sarah…
- Revenue Rewired
Ep 19: What AI Reveals About Broken Revenue Systems
AI won’t fix your broken GTM system. It’ll just accelerate the chaos. This episode introduces the concept of Generative Engine Optimization. Prepping your…
- Revenue Rewired
Ep 18: The One KPI That Aligns Every Department—And Why You're Probably Ignoring It
Sick of siloed planning that doesn’t translate to real growth We’ll show you how to anchor every department to the one metric that actually matters, revenue…
- Revenue Rewired
Ep 17: Why the Middle 60% of Your Sales Team Holds the Key to Growth
Your top reps don’t need help. Your bottom reps won’t make it. The middle? That’s where growth lives. In this episode, we break down why the middle 60% of your…
- Revenue Rewired
Ep 16: Is Your Marketing Team Driving Revenue, or Requests?
Want real revenue growth? Stop treating marketing like a task team. In this episode, we unpack the hidden cost of short-term marketing motions—and how to…
- Revenue Rewired
Ep 15: Frankenstack: Why Your Tech Stack Isn't Driving Revenue
Is your tech stack fueling your growth—or quietly draining it? Most companies don’t need more tools. They need to unlock the ones they already have. In this…
- Revenue Rewired
Ep 14: Stop Scaling What’s Broken
Is growth your goal—or your biggest risk? You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already misfiring…
- Revenue Rewired
Ep 13: The Claw Machine Fallacy: Why More Leads Don't Equal More Revenue
Remember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or worse…
- Revenue Rewired
Ep 12: The Ghost Handoff: Your Most Expensive Sales Leak
Handoffs are where good deals go to die. In this episode, Sarah and Jay unpack the “ghost handoff”—the invisible pipeline killer between marketing, sales, and…
- Revenue Rewired
Ep 11: Finding Your Edge: How We Pivoted Into a Sales-First Agency
Most companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing. In this…
- Revenue Rewired
Ep 10: The Accidental Marketer: Why No One Trains You for This Role
Marketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, or proving…
- Revenue Rewired
Ep 9: Your Brand is Your Reputation—And You’re Probably Getting It Wrong
Branding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing will save it…
- Revenue Rewired
Ep 8: The CMO Problem: Why Most Marketing Leaders Fail
Most companies hire a CMO expecting a quick marketing fix—but without the right structure, they’re set up to fail. Should you hire a CMO first or build your…
- Revenue Rewired
Ep 7: Power Duo or Power Struggle: Mastering the Visionary-Integrator Relationship
Why do so many Visionary CEOs hit a growth ceiling? In this episode of Revenue Rewired, Sarah shares how stepping into the Integrator role freed Jay…
- Revenue Rewired
Ep 6: Marketing Without a Strategy is Like Driving Blindfolded
Winging it with marketing tactics is like driving blindfolded—you might move, but you won’t get where you want to go. In this episode, we cut through the noise…
- Revenue Rewired
Ep 5: AI Past Present and Future for Business Owners
AI won’t fix bad marketing—it just makes bad strategies fail faster. In this episode of Revenue Rewired, hosts Sarah Shepard (COO) and Jay Feitlinger (CEO) cut…
- Revenue Rewired
Ep 4: Why EOS Without a Marketing Plan Is Setting Your Business Up to Fail
Most EOS-run businesses excel at operations, finance, and leadership—but when it comes to marketing, things fall apart. Without a strategic marketing plan tied…
- Revenue Rewired
Ep 3: Stop Burning Your Marketing Budget; 3 Common Money Wasters and How to Fix Them
Are you unknowingly setting your marketing dollars on fire? Too many CEOs fall into the trap of overspending on tactics that don’t deliver results. In this…
- Revenue Rewired
Ep 2: 7 Brutally Honest Marketing Tips Your Competitors Don’t Want You to Know
Are your marketing efforts falling flat? In this no-nonsense episode, Jay and Sarah reveal 7 brutally honest tips that will challenge how you think about…
- Revenue Rewired
Ep 1: How to Work With a Marketing Agency
In this episode, Jay and Sarah dive deep into the frustrations CEOs face when working with marketing agencies and why so many partnerships fail. Drawing from…