
Ep 25: How to Optimize for AI Search Engines
AI is rewriting the rules of SEO. In this episode, Sarah and Jay break down what B2B teams need to know about Answer Engine Optimization and Generative Engine Optimization, and how to show up when your buyers are talking to AI instead of Google.
In this episode, you’ll learn:
Why clicks no longer equal visibility
What AI actually uses to cite and surface content
How to build trust with language models, not just humans
The 4-part playbook for training AI to recommend you
If you want to stay visible in the AI era, this episode’s your new cheat code.
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The skinny
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