Ep 27: Your Customer Onboarding is Killing Your Revenue Growth
You spent months closing the deal, then handed them off to "onboarding" and wondered why they churned at renewal.
Most companies think onboarding is about teaching people how to use their product. Wrong. Onboarding is about delivering the value you promised during the sales process - and most companies fail catastrophically.
Sarah Shepard (COO) and Jay Feitlinger (CEO) from StringCan Interactive break down why your onboarding process is secretly destroying your revenue, even with happy customers who seem "successfully onboarded."
In this episode, Sarah and Jay reveal:
The onboarding metric…
The skinny
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