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Ep 24: How Revenue Happens (with Rob Nicoletti)

Strategy isn’t your problem. Execution is.

In this episode, Sarah sits down with Rob Nicoletti, author of How Revenue Happens and founder of HALO, to unpack why growth breaks down inside companies, and how executive teams can finally fix the misalignment between decisions, data, and delivery.

In this episode, you’ll learn:

​Why awareness, relationships, and reputation are the real functions that drive revenue

How to diagnose misalignment across marketing, sales, and ops

​How HALO’s operating framework, and its AI partner LEO, help leaders scale performance without adding headcount

If your…

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