Ep 39: The Most Misunderstood Budget Item in the Entire Agency Model
Ever looked at an agency proposal and thought, “Why am I paying for account management?”
Account management shows up on nearly every agency proposal, but most people do not know what it actually includes. It looks vague. It looks optional. It looks like something you should not have to pay for.
In this episode, Sarah and Jay explain the real purpose of the account management line item and why it is essential to keeping your marketing investment productive. They break down what is included in that cost, why it exists in the first place, and how strong account management creates speed, clarity…
The skinny
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