Ep 34: This One Thing Accelerates Biz Dev
You’ve got a curious prospect. They like your work. They’re vibing with your team. But when you ask what they’re trying to achieve... crickets.
In this episode, Jay and Sarah break down why the single most important thing in your sales process isn’t a deck, a demo, or a discount, it’s clarity.
You’ll learn how they use one make-or-break question to qualify real opportunities, stop chasing vague leads, and get buyers to define success before a proposal ever hits their inbox.
In this episode, you’ll learn:
The #1 question we ask every prospect
Why clarity kills slow sales cycles
How to…
The skinny
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