Ep 29: Cold Email Isn't Dead, You're Just Impatient
Your sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the vine. What if more follow-up isn’t helping, but actively hurting your close rate? In this episode, Sarah Shepard and Jay Feitlinger unpack the myth of persistence and show you why smart sales teams are doing less... and closing more.
In this episode, you’ll learn:
Why follow-up fatigue erodes trust and blocks deals
The three most common follow-up mistakes that kill credibility
How one client cut follow-ups by 60% and increased close rates
The…
The skinny
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