Shows / Top Secrets of Marketing & Sales
Top Secrets of Marketing & Sales
The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and…
Episodes
- Top Secrets of Marketing & Sales
How to Dominate Your Market
Ready to Dominate Your Market? Read or listen to the blog/podcast below, then enter your questions in the box at the bottom of this page. Visit any city in the…
- Top Secrets of Marketing & Sales
Not Hitting Sales Goals? That’s a Problem…
If you don't hit the sales goals set by either you or your employer, that's a problem. In this podcast, business growth expert David Blaise explains why. If…
- Top Secrets of Marketing & Sales
3 Steps to Regain Control of the Sales Process
Tired of having your presentations derailed? In this podcast, business growth expert David Blaise reveals his simple, three-step RPR method to regain control…
- Top Secrets of Marketing & Sales
Are You Easily Replaceable in Business?
Is it true that in business, everyone is replaceable? In this podcast, business growth expert David Blaise discusses the facts behind this uncomfortable truth.
- Top Secrets of Marketing & Sales
Why Selling Cheap is a Very Bad Idea
It can be tempting to give in when clients beat us up over price. However, in this podcast, we'll explain why that is rarely a good idea.
- Top Secrets of Marketing & Sales
In Sales, More Calls is NOT Always the Answer
"Sales is a numbers game," they said. "Make more calls and you'll make more money," they said. "Keep smilin' and dialin'," they said. They said a lot of…
- Top Secrets of Marketing & Sales
No More Unfinished Business
If you’re not accomplishing everything you want in your business or sales career, take a look at your to-do list. If you’re like most people, you’ll find it’s…
- Top Secrets of Marketing & Sales
Marketing & Selling are Not Like Begging
Most businesses have a charitable side, and most charities have a business side -- at least if they want to remain in business. But there's a big difference…
- Top Secrets of Marketing & Sales
Getting Referrals Proactively
When your best clients talk to other people about you, what do they say? If you're focused on getting referrals you'll need a good answer to this. And you'll…
- Top Secrets of Marketing & Sales
STOP: Just Because We Can, Doesn’t Mean We Should
One of the most important lessons I've ever learned in business is that just because we can do something -- either well or poorly -- doesn't mean we should do…
- Top Secrets of Marketing & Sales
Persistence in Sales Can Be Deadly
In business and sales, we frequently talk about the importance of persistence. And it can certainly be a valuable trait… but only when we’re doing the right…
- Top Secrets of Marketing & Sales
Can You Create a Need for Your Products and Services?
Most experienced salespeople are at least somewhat familiar with the idea of selling to a client's needs. So how do you create a need when a prospect doesn't…
- Top Secrets of Marketing & Sales
Create a Positive Buying Experience
I had a buying experience or two recently that left me feeling frustrated, annoyed and kind of sad. It was frustrating that people could be so blasé about…
- Top Secrets of Marketing & Sales
How to Be Confident in Sales
Some salespeople in our industry are very good at what they do, but they don't get to do enough of it. They don't get to sell as much as they could, because…
- Top Secrets of Marketing & Sales
Leading Prospects Off of Social Media
As a professional in our industry, you probably differentiate between your online and offline activities. You may further differentiate between your personal…
- Top Secrets of Marketing & Sales
The Antidote to Talking, Thinking and Worrying about Selling
Some people in our industry spend so much time talking about selling, thinking about selling and worrying about selling, that they rarely find the time to…
- Top Secrets of Marketing & Sales
Desire + Discipline = Success
Success requires self-discipline. Every day in our lives, there are things we must do. Sometimes we feel like doing those things and sometimes we don't. But…
- Top Secrets of Marketing & Sales
Did I Say Don’t Cold Call?
Would you believe that some people thought from last week's episode that I was saying not to cold call? However did you get that impression? :) As expected, I…
- Top Secrets of Marketing & Sales
Cold Calling: Here’s What I Really Think…
Some people hate even the idea of cold calling. Other people swear by it. But generally, at least once a month, someone will either talk to me about the…
- Top Secrets of Marketing & Sales
Program Clients to Choose You
Can you really program clients to choose you? How many of the people in your market, who need the products and services you offer, can you pre-program to go…
- Top Secrets of Marketing & Sales
Important Prospects You Need to Reach
Quick question for you today: What if there were prospects in your market whose attention you absolutely HAD to get, in order to make your business as…
- Top Secrets of Marketing & Sales
Get an Oar in the Water
Very often in business we know just where we want to go. We know just what we need to do. We have the tools, resources, supplies and know-how. But if you're…
- Top Secrets of Marketing & Sales
Are You Predictable in Business?
When I say the word "predictable." How does it make you feel? Is it a positive term or a negative term? Today I'd like to ask you a question about…
- Top Secrets of Marketing & Sales
Worst Prospect Ever
If you've been in business for any length of time, you've run into your share of poor quality prospects. But who comes to mind when you think of your worst…
- Top Secrets of Marketing & Sales
Prospecting is Not Cold Calling
Prospecting is not cold calling, and prospecting is not selling. When you realize that these are different functions, it allows you to treat them as such. Cold…
- Top Secrets of Marketing & Sales
Get the Hard No in Sales
Sometimes in sales we like to hold out hope that just because someone hasn't said "no" to us, they'll eventually turn into a "yes." And sometimes that happens…
- Top Secrets of Marketing & Sales
The No Time, No Money Trap
No time, no money... When businesses are running into trouble, these are the two most common excuses they give for a lack of action. They don't have time to…
- Top Secrets of Marketing & Sales
Who Brings the Money into Your Organization?
In every business and even in a non-profit, someone is responsible for bringing in the money. Who is it in your organization? And are they up to the task? In…
- Top Secrets of Marketing & Sales
How Good Customer Service Can Save Business
Last week, I gave you an example of how poor customer service kills sales. And while the example was retail, it applies to all businesses and industries. So…
- Top Secrets of Marketing & Sales
The Wrong Way to Do Customer Service
In today's podcast, I recall a memorable shopping experience which reminded me there is a right and wrong way to do customer service. It provides a clear…
- Top Secrets of Marketing & Sales
Markets Worth Dominating
Members of our Total Market Domination course focus on initiating contact with markets worth dominating -- this means reaching the specific people in their…
- Top Secrets of Marketing & Sales
Which Market Do You Want to Dominate?
Many people don't think it's possible to dominate their market, because they've never clearly identified exactly which market, businesses or individuals they…
- Top Secrets of Marketing & Sales
The Mindset of Market Domination
I'm not a huge fan of the "woo-woo" or "rah-rah" aspects of mindset that are preached by other people. But, if you plan to dominate your market, you need to…
- Top Secrets of Marketing & Sales
Sales Follow-Up: How Much is Too Much?
Sales follow-up is essential. How often should I follow up with prospects and clients? It's a question I get a lot, and as attention spans have shortened over…
- Top Secrets of Marketing & Sales
The Gaps in Your Business
When visiting London, many years ago, I noticed signs throughout their subway system -- what they call the underground. The signs said "Mind the Gap,"…
- Top Secrets of Marketing & Sales
Market Domination in 22 Minutes Per Day?
I started a new challenge this month for my Total Market Domination clients. It's about how to grow your sales and start dominating your market in just 22…
- Top Secrets of Marketing & Sales
Five Early Symptoms of a Seriously Struggling Business
Uh oh. Sales have dropped off a bit. Not a huge decline, just a few percent. Well maybe, four, six, eight, something like that. No big deal, right? Well, it…
- Top Secrets of Marketing & Sales
Where Do You Go to Get Clients?
Where do you go to get clients? Do you get them online? Do you rely on your local BNI group? Do you prospect through your local Chamber of Commerce? Do you get…
- Top Secrets of Marketing & Sales
The Path to Extreme Competence
Many salespeople just "wing it" when talking to clients. They think a little product knowledge and a decent personality are all it takes to win clients and…
- Top Secrets of Marketing & Sales
No Secrets = No Value in Business
Show me a business that has no secrets and I'll show you a business that has no value. Over the years, I've taken some heat for our brand Topsecrets.com and…
- Top Secrets of Marketing & Sales
What Are You Telling the Market about Yourself?
What are you currently telling the market about what you do and how you do it? Do you talk about service? Do you talk about professionalism? Do you talk about…
- Top Secrets of Marketing & Sales
Rejection in Sales: Don’t Take it Personally
Rejection in sales comes with the territory. When you're trying to sell something, people will often say no. They'll tell you they don't need it, don't want…
- Top Secrets of Marketing & Sales
5 Elements of an Effective Sales Procedure
If you were to examine the best sales presentations you’ve ever done, (that is, the ones that created the best results for both you and your client), it is…
- Top Secrets of Marketing & Sales
8 Success Procedures You Need in Business
When I'm consulting clients, I frequently quote the line "failure is not an option" from the movie Apollo 13. It's a mindset worth adopting. In this podcast…
- Top Secrets of Marketing & Sales
Goal Setting vs. Goal Achievement
Some people have trouble achieving because they've never really outlined their goals and when you fail to define what you want, it's nearly impossible to get…
- Top Secrets of Marketing & Sales
St. Patrick Driving the Snakes Out
Happy St.Patrick’s Day! This morning, I woke up, jumped on the treadmill and thought about the story of St. Patrick driving the snakes out of Ireland. And it…
- Top Secrets of Marketing & Sales
How are You at Selling Remotely?
How are you at selling remotely? Are you okay with the idea of selling less in person and selling more via phone, email, and text? And if not, what's that…
- Top Secrets of Marketing & Sales
How to Penetrate Large Accounts
Recently, a long-time client asked me a question about penetrating large accounts. He was talking about how they're currently working with one location, trying…
- Top Secrets of Marketing & Sales
Speed of Implementation Determines Success
Each year I go to industry trade shows, and whether in-person or virtual, I find some people who have achieved extraordinary results since our last meeting…
- Top Secrets of Marketing & Sales
How to Get a Buying Decision
Indecision is deadly to sales. People think they want to buy something, but they're not sure what. Or they know what they want to buy, but they can't decide on…
- Top Secrets of Marketing & Sales
It is True that Buyers Are Liars?
There's a phrase that's been popularized in sales which says "buyers are liars." It refers to those who say they want one thing but end up buying another. I've…
- Top Secrets of Marketing & Sales
Where Do Your Best Leads Come From?
Lead generation is a critical part of every business because without an adequate supply of leads, it's impossible to maintain a business. So where do the bulk…
- Top Secrets of Marketing & Sales
Is Your Social Media Too “Salesy?”
As social media has evolved, so have the ways that people are selling. From Facebook to Twitter, to LinkedIn, to whatever comes next, we all have to be on the…
- Top Secrets of Marketing & Sales
What Do You Do When Prospects Ghost You?
Do prospects ghost you? We've all been through it. You have a great conversation with an excellent prospect. They say all the right things and respond to you…
- Top Secrets of Marketing & Sales
What is Your Strategy for Growing Sales and Profits?
In this excerpt from a live Top Secrets teleconference, industry entrepreneur and business consultant David Blaise discusses your strategy for growing sales…
- Top Secrets of Marketing & Sales
Is Your Business Invisible to Customers?
Is your business invisible? Many businesses and professional practices struggle, not because they aren't good at their chosen profession, but because they're…
- Top Secrets of Marketing & Sales
The Catch-22 of Inaction
I can't tell you how many times people have told me that they need to bring in more clients before they can invest in either the training or the marketing that…
- Top Secrets of Marketing & Sales
Making the Most of the Holiday Season
The holidays are here! So, in this podcast we'll discuss how to make the very most of the holiday season in terms of planning, relaxing, networking, and…
- Top Secrets of Marketing & Sales
A Website Won’t Fix Your Business Problems
Whenever I talk with the owner of a business or professional practice who is struggling to attract more clients, they inevitably tell me that they are either…
- Top Secrets of Marketing & Sales
3 Pillars to Creating Top of Mind Awareness
In our Total Market Domination course, we identified Three Pillars to Creating Top of Mind Awareness with the very best prospects for the products and services…