Getting Referrals Proactively

Top Secrets of Marketing & Sales · Dec 14, 2021 · 4m

When your best clients talk to other people about you, what do they say? If you're focused on getting referrals you'll need a good answer to this. And you'll need to do it proactively. Do they say you're creative? That you're responsive? Do they say you're excellent at coming up with recommendations? The kind that make perfect sense for the objectives they're trying to reach? What if they're not saying anything about you at all? Whenever I ask salespeople where most of their business comes from, they inevitably tell me "word of mouth." Someone they know referred the business to them. That's a…