Prospecting is Not Cold Calling

Top Secrets of Marketing & Sales · Aug 24, 2021 · 3m

Prospecting is not cold calling, and prospecting is not selling. When you realize that these are different functions, it allows you to treat them as such. Cold calling may be one method or one potential aspect of prospecting, but that's not all there is to it. So when you think in terms of prospecting and bringing new clients through the door, it doesn't have to mean cold calling. Just the words "cold calling" sound unpleasant and hard to do, don't they? "Cold calling." Who wants to do cold calling? I mean, it just doesn't even sound great. There's a lot more to prospecting than just cold…