The Path to Extreme Competence

Top Secrets of Marketing & Sales · May 11, 2021 · 6m

Many salespeople just "wing it" when talking to clients. They think a little product knowledge and a decent personality are all it takes to win clients and close sales. And while those traits can help, primarily with those who were already predisposed to buy from you, they certainly won't close everyone. Nor will they take the place of extreme competence -- being exceptionally good at what you do and how you do it. You know it often looks like those who are extremely successful at selling are able to just walk into a situation, say whatever comes into their minds and close sales. But that is…