Get the Hard No in Sales

Top Secrets of Marketing & Sales · Aug 17, 2021 · 4m

Sometimes in sales we like to hold out hope that just because someone hasn't said "no" to us, they'll eventually turn into a "yes." And sometimes that happens. But in nearly every case, it's probably better to get the hard no now, instead of taking "maybe" for an answer -- for months or years -- and never knowing if or when things will change. Here's a news alert that reeks of the obvious. Not every prospect is going to buy from us. Some will buy now, some will buy later and some will never buy from us. I mean never, at all. Ever. This is reality. And it's not even a harsh reality or a bad…