Cold Calling: Here’s What I Really Think…

Top Secrets of Marketing & Sales · Oct 5, 2021 · 5m

Some people hate even the idea of cold calling. Other people swear by it. But generally, at least once a month, someone will either talk to me about the problems they're having with their cold calling efforts, or ask me my thoughts on it. So today, here's my two cents. Cold calling. Just saying the words makes the blood of some salespeople run cold. And there's probably a lot of good reason for that. Cold calling has probably stopped more potential salespeople in their tracks and killed more sales careers than any other obstacle. But if I'm going to be accurate, I'd actually have to say it's…